Trusted by
Trusted by
Your Trusted Partner in Transitions
Trusted by
Introduction
Hey there, nice to meet you!
Introduction
Hey there, nice to meet you!
Introduction
Hey there, nice to meet you!
I'm Anna and I founded Perspective Matter to help individuals and organizations master transitions.
Services
Coaching and Facilitation for Individuals and Teams
Services
Coaching and Facilitation for Individuals and Teams
About
Change Starts with a Shift in Perspective
As someone who once resisted change, I’ve experienced firsthand how transforming perspectives can unlock growth in both individuals and organizations. That's why I founded Perspective Matter: to guide leaders and teams through change, empowering them to embrace new opportunities with confidence.
About
Change Starts with a Shift in Perspective
As someone who once resisted change, I’ve experienced firsthand how transforming perspectives can unlock growth in both individuals and organizations. That's why I founded Perspective Matter: to guide leaders and teams through change, empowering them to embrace new opportunities with confidence.
About
Change Starts with a Shift in Perspective
As someone who once resisted change, I’ve experienced firsthand how transforming perspectives can unlock growth in both individuals and organizations. That's why I founded Perspective Matter: to guide leaders and teams through change, empowering them to embrace new opportunities with confidence.
Approach
Bridging the Gap Between Big and Small Companies
At the heart of my approach is bridging the gap between big and small companies. I’ve experienced both as an employee and leader, and now, I offer tailored solutions to seamlessly integrate into your unique strategy. Together, we’ll create dynamic, engaging workshops or programs that foster growth while respecting your pace and goals.
Approach
Bridging the Gap Between Big and Small Companies
At the heart of my approach is bridging the gap between big and small companies. I’ve experienced both as an employee and leader, and now, I offer tailored solutions to seamlessly integrate into your unique strategy. Together, we’ll create dynamic, engaging workshops or programs that foster growth while respecting your pace and goals.
Approach
Bridging the Gap Between Big and Small Companies
At the heart of my approach is bridging the gap between big and small companies. I’ve experienced both as an employee and leader, and now, I offer tailored solutions to seamlessly integrate into your unique strategy. Together, we’ll create dynamic, engaging workshops or programs that foster growth while respecting your pace and goals.
My Background & Expertise
Decade of Experience in Global Tech and Coaching
Coaching and facilitation for individuals and teams
With over a decade in leadership and coaching, I bring a wealth of knowledge and hands-on expertise to my work. Here’s how my background equips me to help you:
M.Sc. Organizational Psychology
Ex-TikTok and Adjust HR & L&D lead
Certified Clifton Strength Coach
Systemic Consultant
My international background allows me to work with teams across the globe, offering services in both English and German to meet diverse needs and cultural contexts.
years of hands-on leadership experience in tech
year of experience in professional coaching
hours of coaching professionals and leaders
My values
The Foundation of My Work
Integrity
No fluff, no nonsense. My approach is straightforward, practical, and rooted in real-world experience. I offer tools that actually work.
Integrity
No fluff, no nonsense. My approach is straightforward, practical, and rooted in real-world experience. I offer tools that actually work.
Equality
I respect and value every individual, regardless of their background. With my expat experience and deep psychological understanding, I cater to diverse perspectives and help integrate all viewpoints into the work we do together.
Equality
I respect and value every individual, regardless of their background. With my expat experience and deep psychological understanding, I cater to diverse perspectives and help integrate all viewpoints into the work we do together.
Responsibility
Confidentiality is paramount. I take full responsibility for ensuring that all communication remains private and that ethical standards are always maintained.
Responsibility
Confidentiality is paramount. I take full responsibility for ensuring that all communication remains private and that ethical standards are always maintained.
Creativity
I enjoy pushing boundaries and trying new things, all while making the process fun. Creativity fuels progress, and I love collaborating with those who share this curiosity and courage to evolve.
Creativity
I enjoy pushing boundaries and trying new things, all while making the process fun. Creativity fuels progress, and I love collaborating with those who share this curiosity and courage to evolve.
Close Alignment
I work closely with my stakeholders to ensure every strategy is aligned with your specific needs. Using validated, state-of-the-art methodologies, we create solutions that fit you.
Close Alignment
I work closely with my stakeholders to ensure every strategy is aligned with your specific needs. Using validated, state-of-the-art methodologies, we create solutions that fit you.
Creativity
My process is phased to match your pace, ensuring flexible and impactful results every step of the way.
FAQ
Answers to the Most Common Questions
What’s your typical client group?
Emerging or existing leaders / their teams of ~200+ people tech companies that operate internationally.
What languages do you offer your services in?
I coach clients from all over the world in English, German and Russian.
Can you also tailor and deliver internal leadership programs?
I have designed and facilitated internal leadership programs at TikTok and Adjust and can help you shape and deliver it. If the assignment will go beyond my own capacities, I would engage trusted partners of mine e.g. Leader Labs.
You are a soloentrepreneur. What happens if you cancel due to an emergency?
The session will be rescheduled by mutual agreement. At the same time, I am part of a professional network that operates on the same principles and values of mine that offers the opportunity of coverage where needed.
What values do you operate on?
I follow the 5 values of: Integrity, Equality, Responsibility, Creativity, Alignment in my daily work. Find out what they mean for me here.
What if I don’t have a coaching goal?
That’s completely okay—and actually more common than you might think. You don’t need to arrive with a perfectly defined goal. As your coach, I’ll support you in exploring what truly matters to you, what might feel “stuck” or unclear, and where you’d like to grow. Sometimes the first part of coaching is discovering the goal itself. Together, we create the space for clarity to emerge.
FAQ
Answers to the Most Common Questions
What’s your typical client group?
Emerging or existing leaders / their teams of ~200+ people tech companies that operate internationally.
What languages do you offer your services in?
I coach clients from all over the world in English, German and Russian.
Can you also tailor and deliver internal leadership programs?
I have designed and facilitated internal leadership programs at TikTok and Adjust and can help you shape and deliver it. If the assignment will go beyond my own capacities, I would engage trusted partners of mine e.g. Leader Labs.
You are a soloentrepreneur. What happens if you cancel due to an emergency?
The session will be rescheduled by mutual agreement. At the same time, I am part of a professional network that operates on the same principles and values of mine that offers the opportunity of coverage where needed.
What values do you operate on?
I follow the 5 values of: Integrity, Equality, Responsibility, Creativity, Alignment in my daily work. Find out what they mean for me here.
What if I don’t have a coaching goal?
That’s completely okay—and actually more common than you might think. You don’t need to arrive with a perfectly defined goal. As your coach, I’ll support you in exploring what truly matters to you, what might feel “stuck” or unclear, and where you’d like to grow. Sometimes the first part of coaching is discovering the goal itself. Together, we create the space for clarity to emerge.
FAQ
Answers to the Most Common Questions
What’s your typical client group?
Emerging or existing leaders / their teams of ~200+ people tech companies that operate internationally.
What languages do you offer your services in?
I coach clients from all over the world in English, German and Russian.
Can you also tailor and deliver internal leadership programs?
I have designed and facilitated internal leadership programs at TikTok and Adjust and can help you shape and deliver it. If the assignment will go beyond my own capacities, I would engage trusted partners of mine e.g. Leader Labs.
You are a soloentrepreneur. What happens if you cancel due to an emergency?
The session will be rescheduled by mutual agreement. At the same time, I am part of a professional network that operates on the same principles and values of mine that offers the opportunity of coverage where needed.
What values do you operate on?
I follow the 5 values of: Integrity, Equality, Responsibility, Creativity, Alignment in my daily work. Find out what they mean for me here.
What if I don’t have a coaching goal?
That’s completely okay—and actually more common than you might think. You don’t need to arrive with a perfectly defined goal. As your coach, I’ll support you in exploring what truly matters to you, what might feel “stuck” or unclear, and where you’d like to grow. Sometimes the first part of coaching is discovering the goal itself. Together, we create the space for clarity to emerge.
Let’s Unlock
New Perspectives.
Book a free introductory call with me to discuss how I can help you and your team achieve your goals.
© Perspective Matter 2025
Let’s Unlock
New Perspectives.
Book a free introductory call with me to discuss how I can help you and your team achieve your goals.
© Perspective Matter 2025
Let’s Unlock
New Perspectives.
Book a free introductory call with me to discuss how I can help you and your team achieve your goals.
© Perspective Matter 2025